The challenge
Cluzel wanted to redesign their visual identity and website to highlight their achievements.
Cluzel Maçonnerie
Cluzel is a masonry company specializing in heritage restoration. Located in Saint-Priest, it is renowned for its expertise and in-depth knowledge of Lyon's historic heritage.
The solution
WombatMedia organized architectural photoshootings of the company’s work and heritage restorations to show the final aspect of their craft. The agency also commissioned portrait photos with black backgrounds to humanize the trade and highlight the high-end nature of their work.
WombatMedia designed a visual identity with a rounded shape that brings elegance and contrasts with the masonry industry, which is usually very square.
The Result
Cluzel’s new visual identity rejuvenated their image and highlighted the company’s know-how and the quality of their work. They have so could target new customers.
Communication supports developed for CLUZEL Maçonnerie
